Jordan Brand [spec]
A spec ad made for Jordan Brand.
Connor and I set out to create something that spoke to our passion for basketball and penchant for restraint while pulling from Jordan Brand’s rich history of storytelling from year’s past.
Shot on 35mm and 16mm film.
Every morning...
Remember a time when you weren't ready.
A pivotal moment...
Something you wanted so bad.
Might've been years ago...
Might've been yesterday.
You froze up.
You felt it.
You didn't have it.
You weren't ready yet.
Make yourself a promise.
You've been there...
And you're never going back.
We acquire the strength of what we overcome.
In the cold...
Limits Melt.
Every item was sourced from secondhand marketplaces or our own collections – all produced in a period approximately from 2001-2006.
Director: Connor Sen Warnick
Art Director: Andrew Liu
Cinematography: Owen Smith-Clark
Key Grip: Tristan Oliveira
Editor: Noah Weisfogel
Sound Mix: Tony Yang
Music: Ray Freedman
Colorist: Alex Jimenez, Color Collective
Photographer: Andrew Liu
Script: Connor Sen Warnick
Styling: Andrew Liu
Talent: Dylan Breaux
Voiceover: Paulie Deo, Jr.
© Sen Liu Projects, 2025